I really like the Goodwill logo. It’s even better when printed in three colors and mounted to the side of a yellow storage container:
Designed by Joseph Selame in 1968. (http://www.goodwillpeo.org/history.shtml)
Note the face is repeated in the “g” in the type…or, conversely, a large “g” is the face.
It’s very pleasing in a 60s-bit-too-much-white-space-in-places kind of way. The smiling face literally makes me smile, and the overall balance of the composition strikes a nostalgic chord. For some reason, I thought the logo was a new retro-inspired redesign, chosen to recall an idealistic era of, well, goodwill. I liked the idea that a design firm was willing to leave all that space on the right side and let this personable imperfection persist. However, it was also quite cool to learn that this is a 43-year-old design.
Also cool, a poster from a Goodwill Halloween campaign by The Miller Group:
Found: while making a donation to Goodwill (for some reason, I’d always been significantly closer to a Salvation Army than a Goodwill, or else I would have noticed this logo earlier), this storage container caught my eye.